Shiseido Americas Partners with Amperity for Enhanced First-Party Data Strategy
Amperity Selected by Shiseido Americas as the Foundation of its First-Party Data Strategy
Shiseido Americas Corporation, a leading beauty giant, has chosen Amperity as its enterprise customer data platform (CDP) to establish its first-party data strategy. This partnership aims to create connected and personalized digital customer experiences across all of Shiseido Americas’ brands.
The Need for a Comprehensive Solution
As consumer shopping preferences and behaviors continue to evolve, Shiseido Americas recognized the importance of consolidating and managing data from multiple sources to advance its marketing goals. Amperity was found to be the only platform capable of bringing together data from online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care. This comprehensive solution allows Shiseido Americas to create unified customer profiles.
Unifying Customer Data for Consistent Experiences
Shiseido Americas places emphasis on understanding its customers and their preferred channels of interaction while striving to deliver consistent experiences. By partnering with Amperity, they can unify and activate all customer data, aiming to create a seamless omnichannel journey for their customers.
AI-Powered Identity Resolution for Personalized Communications
Amperity’s patented AI-powered identity resolution and unified customer profiles enable Shiseido Americas to target shoppers with affinity-based, personalized communications throughout their customer journey. This capability allows for more effective marketing strategies and a competitive edge in the luxury beauty market.
The Impact of Data in an Omnichannel Retail Environment
Amperity CEO, Barry Padgett, highlights the luxury beauty market’s digital innovation and its unique utilization of data to gain a competitive edge in an omnichannel retail environment. By partnering with Amperity, Shiseido Americas now possesses a critical data foundation that enables them to deliver real-time personalized customer experiences across in-store and digital channels.
To learn more about how other brands like Shiseido Americas are benefiting from their partnership with Amperity, visit https://amperity.com/customers.
About Amperity
Amperity is a data-driven technology company that specializes in customer data platforms. Their proprietary AI and machine learning methods enable them to stitch together all customer interactions, creating a unified view that seamlessly connects to marketing and technology tools. Amperity’s services are employed by over 400 brands worldwide, including prominent names like Alaska Airlines, Brooks Running, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour, and Wyndham Hotels & Resorts.
For more information about Amperity and their offerings, visit their website.
Tags:
- Amperity
- Customer Data Platform
- Enterprise
- Shiseido Americas
