Amperity’s Customer Adoption for Paid Media Surpasses 50%

Amperity’s AI-Powered Customer Data Platform (CDP) for Paid Media

Amperity, a leading AI-powered enterprise customer data platform (CDP) for consumer brands, has announced that over 50% of its customer base has adopted Amperity for Paid Media. This adoption highlights the growing importance of first-party data in informing paid media strategies.

Benefits of Amperity for Paid Media

Since its launch in May 2023, Amperity for Paid Media has delivered over 11 billion unified customer profiles per day to the ad platforms of Amperity customers. The wide range of industries utilizing Amperity for Paid Media includes retail, quick-serve restaurants, consumer packaged goods, travel and hospitality, sports teams and leagues, and financial services.

Brands using Amperity for paid media are experiencing several key benefits:

• 3X conversion rate using unified customer profile lookalike audiences over third-party audiences
• 85%+ match rate across major ad platforms
• 30% onboarding savings
• 5x increase in ROAS (Return on Ad Spend)
• 94% savings in data management and stitch processing
• 70%+ reduction in marketing timelines

The Importance of First-Party Data in the Current Landscape

The emergence of new challenges, such as the elimination of third-party cookies and evolving data privacy laws, has created a need for brands to tap into their first-party customer data. First-party data allows brands to maximize their campaign dollars and optimize their largest spend channels.

Barry Padgett, CEO at Amperity, emphasizes the significance of this shift, stating that in the coming year, Google will disable 1% of third-party cookies and fully remove them by Q3. Amperity aims to assist brands and agencies in navigating this challenge and capitalizing on the opportunities presented by the changing landscape.

The Impact of Amperity on Paid Media: A Forrester Consulting Study

To quantify the impact of Amperity for Paid Media, the company commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study. The study examined the potential ROI enterprises may realize by deploying Amperity’s CDP for paid media.

The TEI study revealed the following benefits experienced by a composite organization over three years:

• $3.4 million incremental increase in net operating revenue from effective messaging
• $3.8 million incremental increase in net operating revenue due to targeted paid media spend
• 25% increase in productivity impact resulting in $1.3 million savings
• $4.5 million savings in paid media spend from deduplicating customer records

Amperity’s Expanding Customer Base

Amperity has become the customer data platform of choice for numerous leading brands across various industries. Recent additions to their customer base include First Hawaiian Bank, Forever 21, Palace Resorts, Shiseido America, and Virgin Atlantic. These brands join existing users such as Alaska Airlines, Brooks, DICK’s Sporting Goods, Reckitt, Seattle Sounders, SPARC Group, and Wyndham Hotels & Resorts.

To learn more about the ROI of Amperity for Paid Media, download the latest TEI study here.