Amperity: A Leading Player in Snowflake’s Modern Marketing Data Stack Report

Amperity Recognized as a Customer Data Activation Leader

Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, has been recognized as a “Customer Data Activation Leader” in the Modern Marketing Data Stack 2023 report. The report was executed and launched by Snowflake, the Data Cloud company. The report identifies the best-of-breed solutions used by Snowflake customers and showcases how marketers can leverage the Snowflake Data Cloud and partner solutions to boost revenue.

The Modern Marketing Data Stack

The report analyzes usage patterns from approximately 8,100 customers and identifies ten technology categories that organizations consider when building their marketing data stacks. These categories include Analytics & Data Capture, Enrichment, Identity & Activation, Measurement & Attribution, Integration & Modeling, Business Intelligence, AI & Machine Learning, and Privacy-Enhancing Technologies. The report highlights technology partners and their solutions within each category.

About Amperity’s Customer Data Activation Solutions

Amperity was recognized as a leader in the Customer Data Activation category for its data activation solutions. These solutions, including customer data platforms, customer engagement platforms, and reverse ETL providers, make the activation process faster and easier. Data activation involves taking identified and enriched audience data, creating relevant segments and audiences, and bringing them to owned-media platforms, such as websites, emails, and in-app platforms, to reach individuals with targeted messages.

Amperity and Snowflake Partnership

The partnership between Amperity and Snowflake enables joint customers to comprehensively unify all of their customer data using AI. The companies provide multi-channel activation across the marketing and advertising technology ecosystems, bringing first-party data to the post-cookie ecosystem through Amperity for Paid Media.

Benefits of Amperity’s Solution

• Using patented AI and machine learning methods
• Stitches together all customer interactions to build a unified view
• Seamlessly connects to marketing and technology tools
• Turns data into business value
• Trusted by over 400 brands worldwide, including Alaska Airlines, Brooks Running, and Under Armour

Overall, the partnership between Amperity and Snowflake empowers marketers to improve their organization’s digital marketing activities and achieve data-driven marketing strategies.